Chances are that you are leaving money on the table. Smart pricing can add multiples to your revenue and valuation. Yet, pricing is often considered too complex or just not paid enough attention.

Software pricing is not rocket science. But so far, literature on the subject has varied between clickbaity blogs or obtuse research methods.

A practical guide to SaaS pricing has been sorely needed. This book aims to fill the void.

Written for CEOs, CMOs, Product Marketers, Revenue Leaders, and Product Managers, this book provides a simple soup to nuts approach in deploying winning pricing systems for high growth SaaS startups. In addition to pricing techniques, learn from real-life case studies from pricing leaders drawing on their experiences at companies such as Gainsight, Mixpanel, Nosto, Oracle, Verint, Rubrik and more.

The book will help you get to the following four fundamental pricing decisions and guide you...