Fundamentals of Business Analytics is designed specifically for Mangalore University B.Com (NEP) First Semester students, following the State Education Policy (SEP) syllabus for Karnataka. This second edition provides a perfect blend of theoretical concepts and practical applications, making the subject approachable for beginners while still delivering depth for advanced understanding. The book covers essential topics in business analytics with clear explanations, structured learning objectives, and relatable examples drawn from real-world business scenarios. It encourages students to think critically about data and its role in decision-making, preparing them for future academic and professional challenges. The authors, Mr. Akshay Kumar and Mr. Sharath Kumar, combine their extensive teaching experience and entrepreneurial backgrounds to create a resource that is not only academically sound but also practically relevant