We all make snap judgments of people we meet, categorizing them according to gender, social status, and behavioral characteristics. What we filter out is largely based on our beliefs and past experiences, and it has implications in just about every aspect of our lives.

The element of bias has a significant role in the decisions that respondents and researchers take while conducting research. This book delves into the unseemingly significant role that bias plays in research. It will introduce you to the inconsistency of bias - and the impact it has on research. I’ve taken the most common research methodologies, surveys, and experiments and the most common mistakes that are made in these methods. Whether it's your high school project or the market research for your firm, this book will help you get more accurate and reliable results.

This book will give you everything you need to know to conduct accurate, fair, and reliable research and eventually publish your own research paper.