Now-a-days, industries are aiming to maximise their profit either by direct selling to
consumers or by advertising of their products through media. Drug’s advertising has become a platform in India in recent years to promote false drug claims and exaggerate drug efficacy using eminent public personalities or celebrities as Brand Ambassadors. False advertising affects consumer health. Inapt and improper promotion mislead consumers and violates their right to correct information, which protects them against risky products and biased services. This problem is same in the case of other products too. The annoying competition in the form of false advertisements can hinder consumer decision. Currently no self-regulatory organisation has been proven sufficient for the regulation of such misleading advertisements rather than legislations like The Drugs and Magic Remedies (Objectionable Advertisements) Act 1954, Drugs and Cosmetics Act, 1940 etc. But in the 20th century when these legislations are outdated due to advent of technological advancement and the time for amendment of these are has already elapsed.