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DECEPTIVE ADVERTISEMENTS OF DRUGS AN IMPACT ON THE CONSUMERS

ARCHITA P N
Type: Print Book
Genre: Law, Politics & Society
Language: English
Price: ₹499 + shipping
Price: ₹499 + shipping
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Description

Now-a-days, industries are aiming to maximise their profit either by direct selling to
consumers or by advertising of their products through media. Drug’s advertising has become a platform in India in recent years to promote false drug claims and exaggerate drug efficacy using eminent public personalities or celebrities as Brand Ambassadors. False advertising affects consumer health. Inapt and improper promotion mislead consumers and violates their right to correct information, which protects them against risky products and biased services. This problem is same in the case of other products too. The annoying competition in the form of false advertisements can hinder consumer decision. Currently no self-regulatory organisation has been proven sufficient for the regulation of such misleading advertisements rather than legislations like The Drugs and Magic Remedies (Objectionable Advertisements) Act 1954, Drugs and Cosmetics Act, 1940 etc. But in the 20th century when these legislations are outdated due to advent of technological advancement and the time for amendment of these are has already elapsed.

About the Author

Archita PN , has graduated her LLB from NSS law college, kottiyam and secured 8th rank in Kerala university. Now she pursuing her LLM in constitutional law at SNGCLS,Kollam.

Book Details

ISBN: 9789355669841
Number of Pages: 107
Dimensions: 5.83"x8.26"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

Ratings & Reviews

DECEPTIVE ADVERTISEMENTS OF DRUGS AN IMPACT ON THE CONSUMERS

DECEPTIVE ADVERTISEMENTS OF DRUGS AN IMPACT ON THE CONSUMERS

(5.00 out of 5)

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2 Customer Reviews

Showing 2 out of 2
Sailesh 90 11 months, 3 weeks ago

Perfect

Very good book with informative and social responsible content.
Must read as a consumers of Indian market trends.

Arshyas 11 months, 3 weeks ago

Highly recommend

We’ll study with effervescence of knowledge,
Standard language with nice presentation.
Highly recommend for law students.

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