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This book is an attempt to be used like an activity book in colleges and institutes providing retail management course. Once the reader goes through this activity book thoroughly he or she will be aware of the retail industry in brief and understand all the basic activities and processes that take place within a retail store. Every topic within this book is explained in a very simple manner and incorporated with lots of activities and illustrations.
The book has been organized in ten sessions. The language and style of the book is very simple. All references are provided at the end of the book.
The book has been specially designed to cater to the needs of all those who are keen and interested in joining the store operations at entry level within the retail industry.
The Student Copy consists of various activities under each session. This will help a student understand the concepts much better and make learning more interesting and effective. It is a good tool for all those students pursuing a course in Retail management and also for all frontline staffs within a retail store.
This book has been accepted as an official training kit for the Customer Sales Associates at Aadhaar Retailing- a JV between Godrej and Future Group.
The author…..C.K.Chinmayaprasad has 17 years experience in Retailing and is specialised in store operations. He started his career in retailing with international brands like British Home Stores, Mothercare, Premaman, Next, Liz Claiborne, and J C Penney. Back at home he was a part of the team to set up the first Marks and Spencer store in India. He has also been exposed to brands like Pantaloons, Big Bazaar and Food Bazaar.
In India, having personally worked in the association of Mr. Kishore Biyani and Mr. Sadashiv Nayak the author’s knowledge in retailing grew in leaps and bounds. Drawing inspiration from these two great idols the author has trained more than five hundred students under him and has played a key role in successfully placing them, both in the national and international retail markets.
He has designed a course in ‘Retail Store Operations Management’, has authored a book on his retail experience, ‘My Journey Through Retailing’ and is a visiting faculty at various institutes.