This book is an attempt to be used like an activity book in colleges and institutes providing retail management course. Once the reader goes through this activity book thoroughly he or she will be aware of the retail industry in brief and understand all the basic activities and processes that take place within a retail store. Every topic within this book is explained in a very simple manner and incorporated with lots of activities and illustrations.

The book has been organized in ten sessions. The language and style of the book is very simple. All references are provided at the end of the book.

The book has been specially designed to cater to the needs of all those who are keen and interested in joining the store operations at entry level within the retail industry.

The Student Copy consists of various activities under each session. This will help a student understand the concepts much better and make learning more interesting and effective. It is a good tool for all those students pursuing a course in Retail management and also for all frontline staffs within a retail store.

This book has been accepted as an official training kit for the Customer Sales Associates at Aadhaar Retailing- a JV between Godrej and Future Group.