What do you get when you combine a powerful energy drink with some of the most daring and adventurous sports in the world? You get Red Bull and extreme sports, a phenomenon that has taken the world by storm.

In this book, you will discover the history and the evolution of Red Bull with extreme sports, the marketing and promotion strategies that have made Red Bull a global icon, and the stories and achievements of some of the most remarkable and inspiring extreme sports athletes. You will also learn about the benefits and risks of consuming energy drinks and engaging in extreme sports, and how to balance your passion and health.