The Digital Transformation of Indian Commerce explores how platforms, digital public infrastructure, behavioural economics, and emerging business models are reshaping India’s economic landscape.

From the evolution of traditional retail to AI-driven marketplaces, creator-led commerce, UPI-enabled payments, and open digital networks like ONDC, this book provides a structured framework for understanding how India’s digital ecosystem operates and where it is headed.

Blending economic theory with real-world platform analysis, it examines consumer psychology, trust systems, logistics innovation, and regulatory shifts that define modern commerce. Designed for students, entrepreneurs, researchers, and policymakers, this book offers clarity on the forces shaping the next decade of Indian markets.