Sustainable Marketing: Winning in a Conscious Consumer World explores how modern brands can align purpose, profitability, and responsibility in an era of heightened consumer awareness. The book examines the evolution of conscious consumption, the integration of sustainability into brand strategy and marketing execution, and the role of technology, data, policy, and partnerships in driving measurable impact. Through practical frameworks and real-world insights, it shows how businesses can communicate authentically, avoid greenwashing, build long-term brand equity, and prepare for future regulatory, social, and environmental challenges, making sustainability a core driver of competitive advantage and sustainable growth.