"Virtual Empires: Building Brands in Augmented Reality" is a forward-looking guide that explores how immersive technologies are redefining the foundations of modern branding. Blending strategic insight with practical application, this book takes readers through the evolution of AR, the psychology behind immersive engagement, and the tools needed to build compelling phygital experiences that resonate across physical and digital worlds. From designing identity systems for hybrid realities to crafting interactive narratives, personalized customer journeys, and data-driven AR ecosystems, it offers a comprehensive roadmap for creators, marketers, entrepreneurs, and innovators ready to shape the next generation of brand experiences.