You can access the distribution details by navigating to My Print Books(POD) > Distribution

Add a Review

AIRLINE ADVERTISING AND SALES PROMOTION- Author Dr C Ravichandran & Prof.Abhishek Kumar

Dr C Ravichandran, Prof.Abhishek Kumar
Type: Print Book
Genre: Education & Language
Language: English
Price: ₹309 + shipping
Price: ₹309 + shipping
Dispatched in 5-7 business days.
Shipping Time Extra

Description

Airline Advertising and Sales Promotion is a comprehensive guide designed to meet the academic and industry needs of students pursuing BBA Aviation Management, especially under the framework of the National Education Policy (NEP 2020). This book explores the dynamic and competitive world of airline marketing, focusing on the strategic and practical aspects of advertising, branding, media planning, and promotional strategies in the aviation industry.

It blends theoretical insights with real-world applications, offering students a clear understanding of how airlines build brand visibility, promote their services, attract passengers, and stay competitive in a global marketplace. The content is curated with interdisciplinary and skill-based learning approaches, promoting outcome-based education in line with NEP’s vision.

About the Authors

Dr. C. Ravichandran is a academician and researcher with decades of experience in education, research,management, and sustainable development. He is well-versed in research related to the Sustainable Development Goals (SDGs) and has been actively involved in various academic and field projects addressing environmental and social challenges. His commitment to integrating environmental awareness with aviation and management education has made him a respected voice in both academic and developmental circles. Through his research and teaching, he continues to inspire students and educators to adopt sustainability-focused approaches in their professional careers.

Prof. Abhishek Kumar is a committed academic and management consultant specializing in aviation management, corporate sustainability, and environmental science. His research focuses on e-waste management and sustainable aviation infrastructure. He has been instrumental in designing NEP-aligned curriculum for BBA Aviation Management programs and has contributed extensively to research and training that promotes practical knowledge and industry readiness.

Book Details

Publisher: LENS JURIS
Number of Pages: 153
Dimensions: 8.27"x11.69"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

Ratings & Reviews

AIRLINE ADVERTISING AND SALES PROMOTION- Author Dr C Ravichandran & Prof.Abhishek Kumar

AIRLINE ADVERTISING AND SALES PROMOTION- Author Dr C Ravichandran & Prof.Abhishek Kumar

(Not Available)

Review This Book

Write your thoughts about this book.

Currently there are no reviews available for this book.

Be the first one to write a review for the book AIRLINE ADVERTISING AND SALES PROMOTION- Author Dr C Ravichandran & Prof.Abhishek Kumar.

Other Books in Education & Language

Shop with confidence

Safe and secured checkout, payments powered by Razorpay. Pay with Credit/Debit Cards, Net Banking, Wallets, UPI or via bank account transfer and Cheque/DD. Payment Option FAQs.