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Airline Advertising and Sales Promotion is a comprehensive guide designed to meet the academic and industry needs of students pursuing BBA Aviation Management, especially under the framework of the National Education Policy (NEP 2020). This book explores the dynamic and competitive world of airline marketing, focusing on the strategic and practical aspects of advertising, branding, media planning, and promotional strategies in the aviation industry.
It blends theoretical insights with real-world applications, offering students a clear understanding of how airlines build brand visibility, promote their services, attract passengers, and stay competitive in a global marketplace. The content is curated with interdisciplinary and skill-based learning approaches, promoting outcome-based education in line with NEP’s vision.
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