Dr. Chandra Bhooshan Singh is an accomplished academic and researcher currently serving as an Assistant Professor at Kalinga University, Raipur. He holds a PhD in Commerce from DAVV University, Indore, and is a UGC-NET-qualified scholar. With extensive teaching experience in esteemed institutions, he has mentored students and professionals in areas such as financial markets, corporate finance, and taxation.

Dr. C.B. Singh has published numerous research papers in reputed national and international journals. He is also the editor and author of Taxation and GST in India, along with other notable works such as Micro Economics and Personal Finance and Investment Planning. His dedication to academia is reflected in his active participation in faculty development programs and academic conferences.

Mr. Rakshak Bharti is an Assistant Professor at Kalinga University, Raipur, with over five years of teaching experience in management and commerce. He holds an MBA in Marketing and Finance from the Prestige Institute of Management & Research, Indore, and is UGC-NET qualified in both Management and Commerce.
He has published several research papers in reputed journals on topics such as financial literacy, digital marketing, and AI in management, and has authored multiple books in the areas of management and entrepreneurship.
As a co-author of this book, he contributes valuable insights into financial decision-making, investment behavior, and portfolio management, blending academic knowledge with practical perspectives.

Ms. Dawakit Lepcha is an accomplished Assistant Professor in the Faculty of Commerce and Management at Kalinga University, Raipur. She holds an MBA from Guru Gobind Singh Indraprastha University, New Delhi, and has also qualified the NET, further strengthening her academic credentials.
With a strong foundation in commerce, backed by a B.Com degree from Kamala Nehru College, University of Delhi, Ms. Lepcha specializes in consumer behavior and branding. Her major research project on The Effect of Branding on Consumer Buying Behavior in the Fashion Industry reflects her keen interest in market dynamics and consumer psychology.