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INTRODUCTION TO ORGANIZATION BEHAVIOUR

Dr. I. Shanmugapriya Dr. R. Monisha
Type: Print Book
Genre: Business & Economics
Language: English
Price: ₹364 + shipping
Price: ₹364 + shipping
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Description

Organisation Behaviour as a specialized discipline, continues to amuse the readers as well as researchers. The new paradigms always fine-tune the existing doctrines, applications, and mechanisms to ideally deal with people at work. The present book is simply not an addition to the shelf but rather unleashes the new dimensions of thought and actions in today's scenarios vis-à-vis new millennials. The book helps students, managers, and practitioners in understanding the fundamentals of 'managing people at work' with current perspectives.
The book encapsulates the entire syllabus of, B.Com, BBA, BBA & MBA programs of various universities in India. The subject is explained lucidly with the help of suitable examples and illustrations, depictions wherever essential. Some of the highlights of this maiden attempt by the authors are:
• Principles and theoretical foundations are duly supported by figures and tables to make the learning simple.
• The influence of technology over behavior is specially covered in depth with suitable illustrations.
• The book is flooded with more diagrams and comparative tables to make the material simpler and suit the exam orientation for easy recap.
• The topics are sequentially and scientifically dealt with so that the reader's interest is maintained continuously. The individual behavior (micro level) is discussed before embarking on the group behavior (macro level) so that interconnectivity can be grasped.
However, there is a lot beyond the above list of credibility, presentation, language, short explanations, Indian examples, etc., that may add to the flavor of the book. Hope the readers will find it more relevant, interesting, and contemporary in the field.

About the Author

Dr. Shanmugapriya is an active and respected participant in the academic community, having presented papers at numerous international and national conferences. Her commitment to professional development extends to participation in various case study competitions, showcasing her dedication to continuous learning and innovation.
Her outstanding contributions to academia, administration, and research have been recognized with several prestigious awards. She received the Best Employee Award for Academics, Administration, and Research at Rajalakshmi School of Business, a testament to her multifaceted excellence. Additionally, she was honored with the Best Women Faculty Award from the Star International Foundation for Research and Education's Excellence Award 2024, underscoring her leadership and influence in the academic world.
Dr. Shanmugapriya is a sought-after speaker and thought leader, frequently invited as a chief guest for various programs. Her expertise and insights are valued across Tamil Nadu, where she serves as a question paper setter for numerous postgraduate courses at various colleges, contributing to the academic rigor and quality of higher education.
As she continues her illustrious journey, Dr. I. Shanmugapriya aspires to take on even more challenging roles in esteemed educational institutions. Her unwavering commitment to excellence in education and research, coupled with her visionary leadership, positions her as a trailblazer and a source of inspiration in the academic community.

Dr. R. Monisha is a dedicated academic professional with a rich background in both teaching and research. Currently serving as an Assistant Professor at St. Joseph's College of Engineering since October 2022, she brings with her a diverse experience from her previous roles at Jeppiaar Institute of Technology and Guru Nanak College (Autonomous). With over four years of research experience, Dr. Monisha has made significant contributions in the field of marketing, with a particular focus on consumer behavior in the digital age.
Her academic journey is distinguished by a Ph.D. in Marketing from Tamil Nadu Open University, complemented by an MBA in Finance and Marketing from Anna University, and a TNSET qualification in Management. Dr. Monisha has also received several research grants, including a significant project funded by the Agriculture Engineering Department of Tamil Nadu. Also, a certificated Zoho Hr trainer
She has published numerous research papers in prestigious journals, including SCOPUS-indexed publications, and presented at various national and international conferences. Dr. Monisha is also the author of the book "College Scanner for BBA," which focuses on advertising and sales promotion.
Besides her academic achievements, Dr. Monisha is actively mentoring students, organizing conferences, and participating in workshops and seminars to enhance her professional knowledge and skills continuously.

Book Details

ISBN: 9789394874398
Publisher: Book Pen Publishing
Number of Pages: 117
Dimensions: Letter/A4
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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