Dr. Joseph is an IT professional and an entrepreneur with over 3 decades of work experience. He has prolific expertise in Sales, Marketing, Planning, Software Development, IT Consulting, Tech Support and Teaching. He enjoys playing football & cricket and loves to talk about sales & marketing and cloud app development. In this book, he continues his insights as a sequel to his first book - Preparing Rainmakers - 7 Steps to Successful Selling and continues to share his immense experience to all young guns wanting to succeed in their branding & marketing careers in this book - Digital Marketing - Helping you build brands.

Marian Rithika is a Co-founder of Creators at Bay, excels in Social Media Marketing, Branding and Content Management, honed through significant UAE experience. Her proficiency lies in networking and empowering businesses to establish a strong social media presence, evident in her success in managing a diverse global clientele. Marian's expertise contributes significantly to Creators at Bay's success story.