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FUNDAMENTALS OF ENTERPRENEURSHIP AND E-COMMERCE

FUNDAMENTALS OF ENTERPRENEURSHIP AND E-COMMERCE

Dr. Jyotsna Dwivedi, Ms. Kanchan Thakur, Ms. Dawakit Lepcha
Type: Print Book
Genre: Business & Economics
Language: English
Price: ₹250 + shipping
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Description

The advent of the digital age has redefined the landscape of entrepreneurship, merging traditional business principles with cutting-edge technology to create boundless opportunities. Fundamentals of Entrepreneurship and E-Commerce is designed to provide readers with a comprehensive understanding of the essential concepts, strategies, and skills required to navigate this dynamic environment. This book bridges the gap between foundational entrepreneurial practices and the rapidly evolving world of e-commerce, emphasizing innovation, resilience, and adaptability. Whether you're an aspiring entrepreneur, a business professional, or a student eager to explore the interplay between entrepreneurship and digital commerce, this book offers practical insights, real-world examples, and actionable frameworks to guide you from idea generation to execution. With a focus on emerging trends such as digital marketing, online marketplaces, and technological advancements, this work serves as a roadmap for building and scaling sustainable ventures in an increasingly interconnected global economy. By integrating traditional business acumen with digital strategies, this book aspires to inspire and empower readers to thrive in an era where opportunities abound for those who dare to innovate.

About the Authors

Dr. Jyotsna Dwivedi [Ph.D, M.Phil, M.Com, UGC-NET, CG-SET] is an Assistant Professor at Kalinga University, Raipur. She is an accomplished academic and researcher specializing in financial management, business analytics, and corporate social responsibility. With expertise in SPSS, R, and NVivo, she has presented at prestigious forums, authored impactful publications, and received the Manubhai M Shah Memorial Research Award.

Ms. Kanchan Thakur [UGC NET, MBA (HR), M.Sc. (Maths), B.Sc. (IT)] is an estimmed Assistant Professor at Kalinga University, Raipur. She is a versatile academic and researcher with expertise in management, human rights, mathematics, and IT. A UGC-NET-qualified scholar, she has published 26 research papers, authored books, and presented at renowned platforms like ISRO and BRICS. Beyond academia, she is a writer, poet, and host of the podcast “Lioness Roaring.”

Ms. Dawakit Lepcha [MBA, B.Com], Assistant Professor at Kalinga University, Raipur. holds an MBA from Guru Gobind Singh Indraprastha University, New Delhi, and a B.Com from Kamala Nehru College, University of Delhi. Specializing in consumer behavior and branding, she has organized finance and marketing workshops. Her dynamic teaching style and innovative approach make her a vital academic contributor.

Book Details

ISBN: 9789309036965
Publisher: Pothi.Com
Number of Pages: 192
Dimensions: 6"x9"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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