Dr. K. Baranidharan, M.com., MBA., MSW., M.Phil., Ph.D Associate
Professor, Department of MBA in Sri Sai Ram Institute of Technology,
Chennai. He specializes in Finance & Marketing and has 22 years of teaching
experience in Commerce & Management Subjects. He has actively
published and presented papers in Highly Indexed Journals, Scopus and Web
of Science and Conferences, and Patents in Management & Commerce Stream.
Second Author
Ms. Ilakkiya. T, MBA., SET., M.A(Pub. Admin)., PGDLL., (Ph.D.),
Assistant Professor, Department of MBA in Sri Sairam Institute of
Technology, Chennai. She is specialized in Marketing and Human resources
and has 5.5 years of teaching experience in Management Subjects. She has
actively participated and presented papers at both National and International
Conferences. She has published indexed journals and a few patents in Management Stream.
Third Author
Mrs. Jhansi V. MBA., Assistant Professor, Department of Management
Studies, Sri Sai Ram Institute of Technology, West Tambaram, Chennai.
She has been teaching students of Management and Engineering for the
past 5 years and also possesses industrial experience of 1.5 years.
Fourth Author
Dr. T. Suganya, M.Com., MBA., M.Phil.,Ph.D., Assistant Professor,
Department of Commerce in Idhaya College for Women, Kumbakonam,
Thanjavur District. She has 17 years of teaching experience. She has
written more than 22 Research articles presented, published, participated
FDP programme and research supervisor.