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This book titled Do Case Studies Have a Shelf Life is extremely thought provoking to say the least. The very tenet on which this book is based is innovative and can incite look of debates and deliberations. It is better for anyone to consider this book as an accompaniment to my previously published book on case studies titled How to Write and Teach Case Studies Effectively? as that can offer a more holistic idea not just about case studies but also regarding the basic idea behind the making of this book.
Apart from discussing about case studies and the way to design them, this book mentions about the elements that contribute to the shelf life of cases. It emphasizes on how to enhance the shelf life of case studies and how can not just the case writers and case development team but the marketing fraternity of cases and the teaching fraternity play a defining role in promoting and enhancing the shelf life of cases. The chapter titled Concluding Thoughts hopefully shall invite various supporting and conflicting opinions
Dr. Kisholoy Roy is a Ph.D. in Management from IIT (Indian School of Mines), Dhanbad, one of the premier education brands in India. He is an Accredited Management Teacher certified by All India Management Association (AIMA), New Delhi. Roy did his Masters in Business Administration (MBA) in Marketing from Visva-Bharati University, Santiniketan, one of the central universities in India.
Dr. Roy has authored several publications that include case studies, articles, research papers and books. He has been considered a subject matter expert in the domains of brand communication, retail marketing and sales.
Apart from this book Dr. Kisholoy Roy has authored titles themed on case studies like How to Write and Teach Case Studies Effectively? and also Case Studies for Marketing Students; both have been phenomenal sellers in the online marketplace like amazon, kobo, lulu, flipkart, kindle, createspace and pothi.