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₹ 179
₹ 179
This book titled Do Case Studies Have a Shelf Life is extremely thought provoking to say the least. The very tenet on which this book is based is innovative and can incite look of debates and deliberations. It is better for anyone to consider this book as an accompaniment to my previously published book on case studies titled How to Write and Teach Case Studies Effectively? as that can offer a more holistic idea not just about case studies but also regarding the basic idea behind the making of this book.
Apart from discussing about case studies and the way to design them, this book mentions about the elements that contribute to the shelf life of cases. It emphasizes on how to enhance the shelf life of case studies and how can not just the case writers and case development team but the marketing fraternity of cases and the teaching fraternity play a defining role in promoting and enhancing the shelf life of cases. The chapter titled Concluding Thoughts hopefully shall invite various supporting and conflicting opinions
This book authored by Dr Roy is a differentiated offering dealing with the subject of management case studies. The content is highly relevant and is a great eye opener for all stakeholders involved in case teaching and learning. Highly recommended for anyone who is sincere to understand the art and science of developing cases and disseminating case education.
A Brilliant Idea
A great idea behind the making of this book. The idea is simple but then no one till date has thought of developing a book on this idea. Dr Roy has built a book around this idea and he has done it quite well. Suitable examples at suitable places makes the understanding smooth. Must recommend to all my faculty colleagues and research peers across institutions