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Guerrilla Pharma Marketing

Guerrilla Pharma Marketing

AI, Digitalization, and Patient-Centric Approaches
Dr. Kumar Abhisek
Type: Print Book
Genre: Education & Language
Language: English
Price: ₹314 + shipping
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Description

Writing a book on guerrilla pharma marketing could be an exciting way to share innovative strategies with industry professionals.
Given the pharmaceutical industry's strict regulatory environment, guerrilla marketing tactics are creative yet compliant.
The book covers topics such as leveraging low-cost digital campaigns, engaging healthcare professionals in novel ways, and utilizing local events to promote awareness.
Valuable and successful case studies, ethical considerations, and actionable insights on reaching patients and healthcare providers uniquely and effectively.
This approach could help pharma marketers stand out in a competitive landscape!

About the Author

Dr. Kumar Abhisek is a seasoned pharmaceutical professional with over 24 years of experience in the industry. He holds a Bachelor's degree in Pharmacy, a Postgraduate Certificate in Sales and Marketing from IIM-Kozhikode, and honorary doctorates from Thames International University and Hassen International University. Known for his innovative approach to brand management and his commitment to personal growth, Dr Abhisek has successfully launched and managed key pharmaceutical brands, earning numerous accolades throughout his career. He is also a certified hypnotherapist and a dedicated advocate for holistic wellness, blending his professional expertise with a passion for empowering others to achieve their full potential.

Book Details

Number of Pages: 141
Dimensions: A5
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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