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Public Relations: Principles and Practices

Dr. Michael Puthenthara
Type: Print Book
Genre: Reference
Language: English
Price: ₹299 + shipping
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Description

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public. Public relations helps an organization and its public adapt mutually to each other.” – PRSA
PR is a profession that requires unquestionable skills, knowledge, and determination on the part of those who choose to work in the industry.
Public Relations: Principles and Practices, a guide for students and practitioners of public relations, gives you everything you need to be a better PR person.

About the Author

DR MICHAEL Puthenthara is a welcome combination of academic knowledge and practical experience in communication. His career spans over 45 years, during which he has held the positions of Senior Manager and Executive Director in high profile business organizations, a Public Relations and Advertisement Professional, Corporate Communicator, Lecturer, Translator, and Editor.
He graduated and took his masters from the University of Pune and Ph.D. as a UGC fellow from Banaras Hindu University. He has qualifications in Business Management and Christian Theology. Besides several articles on various topics, he has authored five books (Public Relations: Principles and Practices, Profiles in Journalism, Environmental Reflections, Corporate Communication: A New Mantra for Brand Engagement, Advertising) and translated over 32 works from Malayalam to English and English to Malayalam. The most prominent translation is of Tat Tvam Asi scripted by the late Sukumar Azhikode.
Regarding translations, he is also associated with an International Organization, UWB, spread over 36 countries. In connection with this, he has visited Holland, France, and Switzerland many times. His involvement as a lecturer extends to journalism courses conducted by prominent newspaper houses, various Press Clubs, and the Indian Institute of Mass Communication. He was also a faculty member of Kerala Media Academy for over 20 years.
Presently, he is a professor in the Department of Communication and Media Studies, Marian College, Kuttikkanam (Autonomous).

Book Details

ISBN: 9789390759330
Publisher: Winco Books
Number of Pages: 260
Dimensions: 5.5"x8.5"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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