Marketing Management is a comprehensive guide that explores the core principles, strategies, and practices involved in managing marketing functions in modern organizations. Designed for students, educators, and professionals alike, this book covers both foundational theories and practical applications of marketing in a dynamic business environment.

The book delves into topics such as market research, consumer behavior, segmentation, targeting and positioning (STP), branding, pricing strategies, distribution channels, digital marketing, and the evolving role of technology in marketing. It emphasizes strategic thinking, customer-centric approaches, and real-world case studies to bridge the gap between theory and practice.

With a balanced mix of classical models and current trends, Marketing Management empowers readers to develop effective marketing plans, make data-driven decisions, and adapt to the ever-changing market landscape. It also integrates ethical considerations, sustainability, and global perspectives to prepare learners for challenges in both domestic and international markets.