Description
Strategic Realities: Case Studies in Business & Management is a comprehensive edited volume that presents real-world business scenarios across diverse sectors of commerce and management. Designed to bridge the gap between theory and practice, this book offers analytically rich and pedagogically structured case studies that encourage critical thinking, decision-making, and problem-solving.
Featuring contributions from researchers, academicians, and practitioners, the book covers a broad spectrum of contemporary themes including business strategy, marketing, finance, entrepreneurship, supply chain, technology adoption, sustainability, corporate social responsibility, and organizational behavior. Each case study captures dynamic business challenges while offering structured insights, managerial implications, discussion questions, and lessons for learners.
This book is a valuable resource for undergraduate and postgraduate students of management and commerce, research scholars, faculty members, and industry professionals seeking context-driven understanding of business complexities. Whether for classroom learning, management training, or academic research, Strategic Realities serves as a practical and insightful tool for developing holistic managerial thinking in today’s evolving business landscape.
Dr. Nishtha Sharma, an Assistant Professor at Kalinga University, boasts a decade of comprehensive expertise spanning sales, training, and academia. Armed with an MBA and BBA in Marketing, her proficiency extends across diverse domains including general management, banking, insurance, HR, and marketing. Renowned for her pedagogical prowess, she imparts knowledge in Organization Development, HR Management, and Leadership, complemented by an extensive research portfolio comprising scholarly papers and book chapters. Her professional engagements transcend the classroom, encompassing consulting and training endeavors focused on fostering organization and leadership development. Demonstrating a steadfast commitment to professional growth, she actively participates in workshops and holds certifications in US payroll, IT recruitment, and Train the Trainer programs from various organizations. Her affiliations with esteemed organizations and esteemed guest speaking engagements further underscore her stature as a distinguished figure in the field.
Dr. Deepti Patnaik is an Assistant Professor at the Faculty of Commerce & Management, Kalinga University, Naya Raipur. She holds a Ph.D. in Finance, with research centered on time series models for stock price forecasting. With more than 14 years of academic experience, she has served in notable institutions. Her research interests include financial forecasting, artificial intelligence applications in business, fintech, CSR, and sustainability. She has published Scopus-indexed papers, book chapters with globally reputed publishers, and authored multiple books. Dr. Patnaik remains committed to research-driven learning and academic excellence.
She is an active academician committed to promoting research-driven learning and interdisciplinary collaboration. Her professional interests include financial markets, machine learning in finance, business analytics, and emerging technologies in management. She continues to inspire learners and researchers through her dedication to academic excellence and innovation.