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Today, from the time we awaken in the morning to the time before we sleep, we are surrounded by media, such as news papers, radio, television and computers. Sometimes we are not even aware that we are surrounded by these media. All these media come under the overall umbrella of what are known as today’s ICTs. Knowing and using ICTs is important in today’s fast changing knowledge society, but we very often are confused about what these media are. In veterinary field also ICTs has lot of importance in different areas like at the level of research, technology dissemination, technology utilization and also to maintain effective communicative relationship between all among research, extension, farmer and industry.
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