India is one of the largest manufacturers and producers of two-wheelers in the world. India stands next to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. This difference was achieved due to many reasons like restrictive policy followed by the Government of India towards the passenger car industry, growing demand for personal transport, ineffectiveness in the public transportation system etc.
The Indian two-wheeler industry made a minute establishment in the early 50s when Automobile Products of India (API) started manufacturing scooters in the country.
In the last few years, the Indian two wheelers industry has been spectacular growth the country stands next to china and Japan in terms of production and sales respectively.
Majority of Indians especially the youngster prefer motorbikes rather than cars. Capturing a large share in the two wheelers industry, bikes and scooters cover major segment. Bikes are large variety of two wheelers that are available in the market, known for the most recent technology and improved mileage Indian bikes, mopeds stand for style and class for everyone in India.
The two wheeler industry has been growing steadily over the years all over the world. The global market for two-wheelers has shown tremendous growth over the past decade. Asia has accounted for the vast majority of growth, sales in the entire region growing more than threefold over the past decade. India is not an exception for that. Today with annual sales of 4.3 million units, the Indian two-wheeler market is the second largest in the world after china (annual sales of 10 million). The sector is divided into five major product classifications: mopeds, motorcycles, scooters, step thrus and ungeared scooters. The dominance of motorcycles in the two-wheeler industry is a common trend in most parts of the world. The reasons for this are product-specific as well as general. Fuel efficiency, riding comfort, larger wheelbase and as a result higher resale value than that of scooters, are features that make motorcycles more appealing to consumers than other categories. Today market is a more customer oriented in the sense all the business operations revolve around satisfying the customer by meeting their needs through effective service. Thus, business is often dynamic, challenging and rewarding. It can also be frustrating and even disappointing but never dull. For this following questions may arise regarding customer satisfaction.