Description
The journey that began 23 years ago while teaching Business Communication has culminated in the creation of this book. Throughout my teaching experience, I frequently referred to multiple books to provide comprehensive knowledge to my MBA students. However, I often felt that no single resource fully encompassed the subject in a way that was both complete and accessible. This book is my attempt to compile essential knowledge about Business Communication in one place, making it easier for students to grasp the subject effectively.
While I initially envisioned including more comprehensive sections with additional questions, practical case studies, and interactive exercises, I realized that doing so might make the book bulky and detract from its primary focus—offering a structured and cohesive understanding of the subject. These additions may be considered for future editions.
This book is primarily designed for MBA students in universities across India, and I hope they will find its concise presentation and simple language beneficial. The content has been drawn from various sources, and while I could not individually acknowledge all of them, I extend my gratitude to the authors whose works have contributed to this book. I sincerely apologize for any omissions.
I am privileged to have Dr. Asma Rizwan, an eminent teacher and motivational speaker, as my co-author. Her expertise, particularly in the area of Non-Verbal Communication, has been invaluable in shaping this book. Together, we hope that readers will find this book both insightful and practical.
Your valuable feedback and suggestions are most welcome.
Dr. Sameer Sharma is Professor & Director of Bhopal Institute of Technology & Management-MBA, Bhopal. Besides over 22 years of teaching experience, Prof. Sharma has worked for 14 years in the industry in the field of Sales & Marketing with various companies including Tata Electronics, Bajaj Tempo, Kurlon, Muller & Phipps, Colgate-Palmolive & Wrigley’s.
He is B.Tech.(ECE), MBA(Marketing) and Ph.D. & UGC NET in Management. He also served as Professor & Dean in People's University, Bhopal and Maharishi University, Bilaspur and as a Professor in Amity University, Noida and in Mody University, Lakshmangarh. His areas of interest are Marketing, Business Communication, Corporate Social Responsibility and Sales & Distribution. He has over 50 publications to his credit. He has supervised 09 doctoral scholars. Dr. Sharma is currently also serving as the Chairman of Indian Institute of Materials Management, Bhopal Branch. He has visited Leeds Metropolitan University and Aston University, Birmingham in U.K.
Dr. Asma Rizwan is an Educationist, Trainer, Researcher, and Professor with an experience of more than 20 years in teaching & training. She has been associated with People's Group since 2004 and is a Professor of English and Business Communication in People's University, Bhopal.
A Ph.D. in English with several certificate courses in training from DOPT like the Design of Training(DOT), Experiential Learning Techniques (ELT) & Direct Training Skills.(DTS), she is also an Examiner of Cambridge University English exams.. She is a Visiting Faculty at all government training academies for police, public prosecutors & administrative officers of different fields.
ISBN: 9784122941953
Publisher: Dr. Sameer Sharma
Number of Pages: 229
Dimensions: 6"x9"
Interior Pages: B&W
Binding:
Paperback (Perfect Binding)
Availability:
In Stock (Print on Demand)
The Best Book For Business Communication
This book is a Best book... It covers all the required subject matters. Its Value for money.