Welcome to the world of marketing management, where strategic planning
and effective decision-making merge with creativity and innovation. In
today's dynamic business environment, understanding the fundamentals of
marketing management is crucial for organizations and individuals striving to
achieve success and sustainable growth.
"Fundamentals of Marketing Management" is a comprehensive book that
explores the key concepts, strategies, and approaches in the marketing realm.
Whether you are a student aspiring to enter the field, a marketing professional
seeking to enhance your skills, or an entrepreneur looking to navigate the
competitive marketplace, this book aims to equip you with the knowledge and
tools necessary to excel in the exciting marketing world.
The journey begins with exploring the concept, meaning, and approaches to
marketing. Readers will gain a solid understanding of the fundamental
principles that underpin marketing as a discipline, its evolution over time, and
the diverse philosophical perspectives that shape marketing practices today.
The marketing...