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Social Media Marketing

Social Media Marketing

Dr Sanjay Kumar
Type: Print Book
Genre: Business & Economics
Language: English
Price: ₹499 + shipping
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Description

Social media has become an integral part of our lives in today's digital age. It
has revolutionized the way we communicate, connect, and consume
information. Social media platforms have emerged as powerful tools for
individuals and businesses to engage with their target audience, build brand
awareness, and drive growth. Harnessing the potential of social media
marketing has become necessary for companies to stay competitive in the
ever-evolving digital landscape. This book, Social Media Marketing aims to
provide readers with a comprehensive understanding of social media
marketing and its various facets. It explores the fundamental concepts,
strategies, and techniques to help individuals and businesses leverage social
media platforms effectively to achieve their marketing objectives.
The book begins with an introduction to social media marketing, providing a
solid foundation for readers who are new to the subject. It delves into the
importance of social media in today's marketing landscape and highlights the...

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About the Author

Dr. Sanjay Kumar is working with Saraswati College of Professional Studies Ghaziabad, Uttar Pradesh, India. He is a postgraduate in Education Management, Commerce and Marketing Management. He is also UGC-NET qualified in Education, Commerce and Management. He has a doctorate degree in Business and Management from JNU, Jaipur. He possesses more than 20 years of rich experience in academics, administration, research, accreditation and online education. He has contributed more than 10 research papers in UGC notified national and international journals. He has successfully conducted more than 30 online workshops on Digital skills for Teachers during 2020-21 and 2021-22. He has presented more than 15 papers in National Conferences on the topics-digital skills, virtual classrooms, digital citizenship and digital safety for teachers.He has developed an online 30 hours “Certified Digital Teacher Course” for all levels of teachers.He has completed marketing research and analysis course from IIT Roorkee under NPTEL in...

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Book Details

ISBN: 9789391654221
Publisher: EZ Education
Number of Pages: 163
Dimensions: 6.00"x9.00"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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