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This books gives insight to modern retailing practices with special emphasis on complex aspects of retailing like merchandise management, strategic retail management, financial analysis, modern IT practices etc. The book also gives insight to almost all key elements of retail organization.
Intended not only college students and university students; this book will be key for many professional who want o understand retail management or opt for retail career.
Book has been divided seamlessly in to key chapters which then disseminates win to key points and sub chapters. Theories have been paired up with key retail industry example with key questions at the enf to test your learning about concepts. This book also has some most prominent case studies to tieo up concepts to practices.