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Type: e-book
Genre: Business & Economics
Language: English
Price: ₹100
(Immediate Access on Full Payment)
Available Formats: PDF


This books gives insight to modern retailing practices with special emphasis on complex aspects of retailing like merchandise management, strategic retail management, financial analysis, modern IT practices etc. The book also gives insight to almost all key elements of retail organization.
Intended not only college students and university students; this book will be key for many professional who want o understand retail management or opt for retail career.
Book has been divided seamlessly in to key chapters which then disseminates win to key points and sub chapters. Theories have been paired up with key retail industry example with key questions at the enf to test your learning about concepts. This book also has some most prominent case studies to tieo up concepts to practices.

About the Authors

A professional with entrepreneurial aptitude with over 14 years of experience and demonstrated record of exceeding profitability goals, turning around units, and driving increased revenues and market share. Accomplished, senior management professional with broad retail marketing experience, encompassing strategic planning, research and integrated marketing channels including digital marketing.

High energy leader experienced in leading multi unit companies. Excel in operations management, improving bottom lines, retail and asset management, retail property expansion management, revenue growth, financial management and driving operational excellence. Champion a strong focus on customer satisfaction and loyalty. In-depth knowledge of property management principles, procedures, and standards, as applied to public facilities.

Abhijit Das; has been associated with many companies like: Fountain Head communications, Holiday Inn Hotels, Sercon India, Ansal API, DDFS (GMR-AER RIANTA JV).

Abhijit Das also is an entrepreneur and manages a start up Home Delivery Food business called “AD’s Dilli Kitchen”.
Abhijit Das has already authored another book which is very successful called “Mall Management”.

Book Details

Number of Pages: 559
Availability: Available for Download (e-book)

Ratings & Reviews



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das4u 11 years, 10 months ago


The book on mall management by same author abhijit das has been very successful ... and it was enlighting.... with lots of practical insights and easy to understand language has been selling point for abhijit.... this book is all set to be new hit...

a must read for professionals who want to enter retail industry and want quick brush up...

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