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“The viral of salesmanship” is the first type of book on the social critics, which highlights the leading of corruption in the society by some human being, by adopting the unethical salesmanship and by utilizing the unethical tools of salesmanship.
This book focuses on the subject of using the worst portions of “sales and marketing” by Non- Sales Professional, Organizations, Group, Individuals to make their profession “very successful”. The addition of “unethical sales and marketing” up to certain extent is logical and necessary for any one; but addition and excess of them, are making the society “defaulter, culprit and corrupt”. The excess of non-required “sales and marketing” are compelling them in forgetting their “main domain”, for which they are “responsible and paid”. The result is also seen in increasing the abnormal “need and greed”, attracting others to move on the wrong and shortcut routs to gain “name, fame and money” with wrong means. In using the shortcut, each and everyone is suffering “ethically, morally, mentally, physically, and financially”; and affecting the “society, nature and humanity” as a whole.
In a nutshell, the excess of “salesmanship” by unethical means, for unethical goals is spreading like “viral” in the society; that is why titled the book is as “The viral of salesmanship”.
The salesman and salesmanship are kind of individual and profession in which one does everything from good to bad to justify, his profession; to survive in the domain; keep on struggling for the respect and recognitions, but the other Non-Sales Professionals are adopting all the evils of the “salesmanship” from the same “SALESMAN” and are becoming very successful and pushing society to greater danger.
There is need to avoid such unethical purchases, from theses “viral” infected - so-called “salesmen”, who are making our “Country, Religion and Society Corrupt”. They should do their main work for which - they are responsible, without adding much of the “salesmanship”; they need to justify with the people and their profession. Most importantly, these salesmen never get punished for the unlawful sales with the help of the imposing of excessive “salesmanship”; whereas the Real Salesman gets punished at every moment, if he indulges in the unethical sales and practices.
Most interestingly, the real salesmen continue to “struggle” for the “recognition” while others are becoming highly successful by adopting their “salesmanship”, that too without fear.
The Author is a “Sales and Marketing” professional, contributing in the field for the last 20 years in every format of sales and marketing. He is presently working as “Vice President” in a leading lighting company.
Inspite of all the ups and down he never looked back in achieving the goals - with the innovations, hard work and sincerity. Because of the ethical winning attitude always received appreciation from various group of People, Organization and Industries.
Born and Brought in Bihar, he spent the professional career mostly in Delhi and other parts of country, with exposure of overseas also.
A Science Graduate with Chemistry Honours and Masters in Business Administration; he is highly inclined towards - Literature, Arts, Culture and Music.
He believes in making everything possible with positive approach and ethical executions.
Very contented and satisfied with what God, Parents and Society have given.