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"Discover the dynamic world of media and communication with our comprehensive guide. From the roots of communication theories to the evolution of digital media, this 15-chapter book explores the multifaceted landscape of the industry. Delve into the inner workings of journalism, advertising, and public relations, while gaining insights into the global impact of media on society. Navigate the complexities of media literacy, regulation, and their intersection with democracy. Uncover emerging trends, research methodologies, and career opportunities, providing a roadmap for understanding and thriving in the ever-evolving field of media and communication. Whether you're a student, professional, or enthusiast, this guide offers a rich blend of theory, practice, and future possibilities in the vibrant realm of media."
This manual is also useful on the following topics :-
Media and communication
Communication theories
Journalism and news reporting
Advertising and public relations
Digital media
Social media
Media literacy
Globalization of media
Media regulation and policy
Media and democracy
Media and identity
Emerging trends in media
Media research and analysis
Careers in media
Communication technologies
Mass media
Media effects
Media institutions
Cultural representation in media
Future of media
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