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Visits to German exhibitions are very popular amongst market participants from Asia. India currently ranks second when it comes to the number of visitors from the region; in 2015, about 38,000 executives from the subcontinent attended German trade fairs.
Whether to visit one of the around 150 international events hosted every year is a big decision that needs to be thoroughly thought through. Business travellers need to carefully consider the financial investment, and take into account the time spent away from the office and family. Only those who know the peculiarities and differences of the various industry events they’re considering attending will be able make a qualified decision when investing their time and money.
As a visitor, you need to be clear about what you want to achieve and how to prepare your journey accordingly. If doing business with Germans is the top priority of your expedition, you must acquaint yourself with the mentality and business culture. You will also need to decide where to stay, how to get around, and what you can bring back from the trip for your friends and family.
<em>Visiting Trade Shows for Indian Executives</em> is the second volume in a series of books on <em>Doing Business in Germany</em>, targeting business owners and managers who want to increase their presence in this market. Readers will benefit greatly from this concise and practical how-to manual, in which several top industry experts from both Germany and India have shared their advice on the above questions. Focussing on Indo-German business relationships, this e-book provides many examples of how and why culture matters.
Andra Riemhofer is a German native and holds a degree in Business Administration, along with an M.A. in Intercultural Communications and Cooperation. She has more than 20 years of work experience, and her books and other publications on German culture and India have been very well received.
Working as a consultant, she helps international companies enter the German market and avoid the common pitfalls that typically arise from intercultural misunderstandings.
Apart from her hands-on intercultural support, she offers research, appointment-setting, handholding, and other sales-related services. Most of her clients are from India. For further information on her portfolio and business philosophy, please log on to www.andra-ibf.com.
<em>Visiting Trade Shows for Indian Executives</em> is the second volume in a series of books on <em>Doing Business in Germany</em>, targeting business owners and managers who want to increase their presence in this market. If you are considering exhibiting at a German fair, please refer to Volume 1: <em>Doing Business in Germany : Exhibiting at Trade Shows for Indian Managers</em>.