Dr. Amit Kumar Singh Bhadoria
Course Leader – Sports Business | Administrator | Academic Researcher
Dr. Amit Kumar Singh Bhadoria is a distinguished academic and sports business professional with over
19 years of experience in sports academia, administration, and research. Currently serving as the
Course Leader – Sports Business at Westford University College, Sharjah, United Arab Emirates, he is
at the forefront of shaping future sports professionals through the Sports Science and Business (HNDS)
program.
With an extensive academic foundation, Dr. Bhadoria holds a Ph. D, M.Phil., Master’s, and Bachelor's
degrees in Sports Science, complemented by an MBA - a combination that underscores his expertise in
integrating sports science with business strategy. His career began in 2006 as an Assistant Professor
in India, where he laid the groundwork for his contributions to sports academia.
Dr. Bhadoria later transitioned to Dubai, where he played a pivotal role as Sports Manager with the
UAE Land Forces, overseeing key sports operations. His professional journey continued at Amity
University Dubai, where he managed administrative, academic, and student sports services, further
solidifying his leadership in sports education and management. Prior to joining Westford University
College, he served as Assistant Director & Assistant Professor at Lovely Professional University,
Punjab, contributing to the institution's sports development initiatives.
An accomplished researcher and thought leader, Dr. Bhadoria has presented over 12 research papers
and published 15 research studies in prestigious national and international conferences and journals.
His expertise has also been showcased through guest lectures at various conferences and workshops,
where he shares insights on sports science, business strategies, and industry innovations.
With a passion for advancing sports business education, driving sustainability in sports, and exploring
interdisciplinary applications of sports science, Dr. Bhadoria continues to shape the future of the
industry through research, teaching, and strategic leadership.

Ms. Vibha Singh
Visionary Educator | Physical Education Leader | Researcher
Ms. Vibha Singh is an esteemed educator and leader in Physical Education and Sports Psychology,
shaping young minds at North American International School, Dubai. With a deep commitment to
holistic wellness, leadership, and athletic excellence, she integrates academic expertise with practical
experience to inspire the next generation.
Her robust academic foundation includes an M.Phil., M.P.E, and B.P.E from LNIPE, an MBA from
Jaipur National University, and a PGCTL (UK Level 6) from ATHE UK. Her journey has spanned
Indian universities to Dubai classrooms, enriching her approach to education with global
perspectives.
A specialist in Sports Psychology and Volleyball, Ms. Singh holds certifications as a referee and Reiki
master, emphasizing the interconnectedness of mental and physical well-being. Her passion for
sportsmanship and personal growth has driven her participation in international yoga championships
and global research presentations, reinforcing her dedication to advancing sports education.
Her professional journey began as a lecturer in India, eventually leading to pivotal roles in the UAE,
where she now serves as Head of Physical Education, Leadership, and Activity Coordinator. Through
her work, she highlights the importance of physical fitness for cognitive development and fosters a
culture of excellence and leadership in sports education.
A respected speaker and researcher, Ms. Singh has contributed to international conferences and
journals, delivering guest lectures and workshops that explore leadership, wellness, and the
psychology of performance. She continues to shape the future of sports education with a vision that
merges academic rigor, practical training, and holistic well-being