Dr. Joseph is an IT professional and an entrepreneur with over 3 decades of work experience. He has prolific expertise in Sales, Marketing, Planning, Software Development, IT Consulting, Tech Support and Teaching. He enjoys playing football & cricket and loves to talk about sales & marketing and cloud app development. In this book, he shares his immense experience to all young guns wanting to succeed in building brands through digital marketing and have great careers.

Marian Rithika is a Co-founder of Creators at Bay, excels in Social Media Marketing, Branding and Content Management, honed through significant UAE experience. Her proficiency lies in networking and empowering businesses to establish a strong social media presence, evident in her success in managing a diverse global clientele. Marian's expertise contributes significantly to Creators at Bay's success story.