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This book perfectly explains the importance of celebrity endorsement while promoting a brand. It is indeed the best book which provides an excellent blending of theoritical and practical situation with improvised examples. One of the best books I have ever read.
A must read for all the marketing aspirants and budding entrepreneurs to enhance their knowledge in celebrity endorsements. Its a Commendable writing by Dr.Kisholoy Roy!
This is truly an amazing book describing the impact of a celebrity endorsing a product. In the book the author has described the impact of a celebrity on the end user purchasing decision. This book is really a great help for all the aspiring marketing students as well as professionals
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