(4.50 out of 5)
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The subject of services marketing has been well explained in a lucid and detailed way in this book. Plenty of relevant examples and exhibits make this book a comprehensive text material along with the chapter end questions. Recommended for students of MBA program across India
This book provides an excellent overview of application of services marketing which is indeed an important aspect in todays dynamic market. Proper examples along with the theory provide a complete understanding of the same. It is one of the best books of services marketing.
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