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The book titled ‘Emerging Trends in Business: Case Study Perspectives’ aims at showcasing bold moves taken by organizations across the industry to improve and innovate to leverage their core competencies. In addition, this book aims at fostering discussions to bring in a healthy exchange of ideas regarding the rationale behind emerging practices, their impact and their place in the larger context of Management Practice. The cases in this book cover a cross-section of business verticals and address a plethora of business objectives. The cases selected for this book will certainly prove to become conversation points among management students and faculty members of business schools across the globe.