With the newer styles of working, businesses of today have become very demanding and challenging. Today ’ s businesses involve stringent working, with limited resources, that too in a vibrant economy, where cut throat competition is at peak. Need of the hour is lean management, but with determination to survive. The businesses today need, use of appropriate styles of working along with use of prudent strategies. This 1st Edition of ‘ Supply Chain Synergy Case Studies Reverse Logistics, Cost control and Cost Reduction & The bull Whip Effect ’ , is written in simple and easy to understand language, specially for the professionals and students who are novice to the subject. This will enable them all, to grasp all terms and terminologies, used in the subject and will enable them to use strategic skills, in their day to day operations. Thus, they will be able to achieve success in all spheres of life. Wishing all the best, to everyone.