This book was born out of a deep passion for helping small and medium businesses overcome the sales challenges that often limit their growth potential. Over my 30-plus years of experience leading sales teams and consulting across India and Southeast Asia, I have seen many talented entrepreneurs with great products struggle to translate their efforts into consistent revenue.
The journey to building a scalable sales operation is rarely straightforward. It requires clarity, structure, and relentless execution. This book distils practical knowledge, proven strategies, and real-life examples into an actionable guide designed specifically for SMB owners, sales leaders, and professionals who seek tangible growth.
Whether you are just starting or looking to revive stalled sales, this book provides a roadmap built on experience and tailored for today’s business environment. You will learn how to build effective sales teams, leverage affordable digital tools, and shift from price wars to value-driven selling.
My hope is that this guide inspires confidence, sparks ideas, and ultimately helps you unlock your