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As of January 2020, 3.81 billion users, which is almost 49 percent of the world's total population, use social media. [source: Kepios Analysis]
The wonderful tool called social media has influenced almost all netizens. From personal users to business accounts all are eager to seek success on this platform. But the picture is not as rosy as it seems.
The dark side of social media has always been presented as a lonely and an unsocial place to be. Due to the constant onslaught of information and lack of clarity on how to make the best of social media, users always find themselves oscillating between going offline for long periods to social media addiction.
This book uncovers methods which every user secretly desires: finding the right balance and using social media for personal and professional success.
"Social Media has definitely become an essential ingredient in the life of Millennials. But the baby boomers sure can't deny the fact that it is something that they cannot stay away from either. Heramb tactically puts forth ideas as to how you can use this very Social Media to your benefit instead of just scrolling through it day and night without letting it help you in reaching your goals. It's the most simplified approach proposed in words for anyone and everyone out there. The book is current and easy to understand. He walks you through the steps you need to take to adapt to the changing media landscape and the ways in which you can optimize it to your own benefit. This puts light on several positive uses of social media and online spaces."
- Purva Kini
Digital Marketer and Wanderer