RETURN ON INTANGIBLE: MEASURING CORPORATE FISCAL AND ETHICAL ASSETS

Description

Progress of Corporate history since the industrial revolution has been an enormous growth in freedom of enterprise, economic prosperity, innovation, technical and intellectual advancement but it has also been, stoking the passions of greed, a slow and sure decay of morality and social order culminating in high unemployment and Occupy Wall Street movements.

Business enterprise is a profound thought of good intentions towards the society, that sets apart corporate culture over individual choice. A culture is a function of true knowledge of awareness, an identity with the ethical responsibility, that by which corporate infers and society teaches.

Immanuel Kant raised the question whether a science of metaphysics with a logical structure, like that of the well established mathematical and natural sciences, is possible?
Measuring Ethical Assets usage is crucial for Corporate, to bring the abstractions into reality, acknowledge value where value is due, and deconstruct what is valueless.

Return on Intangible addresses these issues effectively by Subject - Object Distinction of Qualitative and Quantitative Elements of Management, what Kant had pleaded for.

About the Author

Jayaraman Rajah Iyer, Chartered Accountant (ICAI, New Delhi,1966) has a unique insight into major changes in accounting culled from experience with firms across the globe. His mission is to convert corporate to adopt Return on Intangible for accelerating growth and profits. He believes utilisation of men and women employed as of now, amounts to nothing, knowing their amazing capabilities which is immense. Intangible is a power house when triggered would bring prosperity and happiness to all around. Value System is crucial to bring the abstractions into reality, acknowledge value where value is due, and deconstruct what is valueless.

A Sustainable Value System within corporate would bring in sustainable profits he avers. A well managed corporate will have no chance of getting muddled with NPAs and interest defaults. For this Return on Intangible is the only solution, he emphasises. His call for Change, Change, Change Corporate, Change Government, Change the Denominator is to create a society of prosperous and happy body of able people to confront the undesirable elements within. India’s culture should be carried forward, forever as it is Intangible, he says.

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