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So much has been written about the subject of entrepreneurship and Small Medium and Micro Enterprises (SMMEs) development over the past decade that it is legitimate to ask whether this book has anything new to offer with regard to the subject. Even though there is so much information in the public domain about this subject, small businesses continue to fail. The truth of the matter is that starting and growing a business is not as easy as we are often made to believe. Research has shown that many small businesses fail within the first two years of operation. The cause of this high rate of failure is attributed to among other factors the lack of knowledge (know-how) on the part of the entrepreneurs and small business owners. The author is of the opinion that most books in the market on the subject address the academic side to entrepreneurship and...
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