This book offers a technical overview of the fundamentals of web marketing. The framework covers an overview of digital marketing as well as strategic planning and development. Our contribution provides theoretical and practical insights into this expanding marketing field, as well as information on the primary areas where internet marketing excels: (1) The E-commerce section investigates various business models and the techniques used to develop them; (2) Web Search Marketing focuses on SEO and SEM, as well as keyword selection for optimisation; (3) E-mail Marketing provides engaging content to create a successful newsletter; and (4) Social Media Marketing addresses planning and the most important tools used to maximize communication through social media. In a nutshell, this essay provides an overview of digital marketing and its tactics for maintaining an active and effective Web presence.