This book covers the following Topics in depth:-

Setting up Loyalty Programs , Loyalty Promotions & Loyalty Partner Programs

Defining Point Classes

Defining Tier Classes

Setting up Promotion Metadata

Partner Recruitment

Setting up Accrual & Redemption Rules

Loyalty Tier Management & Tier Assessment Models

Member Acquisition & Membership Schemes

Loyalty Engines – Batch , Real time and Interactive Real Time Engine

Promotions Management

Loyalty Redemption – Redemption Processing

Member Points Transfer

Member Lounge Purchase

Membership Renewal & Cancellation

Redemption Cancellation

Voucher Reissue Process

Accrual Disputes

Loyalty Member Administration

Loyalty Member Self-services

Loyalty Partner Self-service

Loyalty Engine Infrastructure