Madonna entertained, inspired, provoked, astonished, and outraged for more than 20 years, and her achievements are legendary. Madonna Louise Ciccone is one of the best-selling recording artists of all time with sales of more than 200 million records that have helped to net her a fortune somewhere in the region of $400 million. While many of her contemporaries have faded into the background, the global icon and all-conquering brand is currently on her 11th studio album Hard Candy. The Forbes magazine ranked her World’s Most Powerful Musician her annual earning (June 2008 to June 2009) was estimated US $110 million. At 52 years of age she is as relevant and as powerful as she ever was. But, the Queen of Pop is neither a great singer nor a great dancer; the charts are littered with dozens of performers who are more talented than she is. So, just what is it that has kept her at the top for so long?