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The Book is a part of Learning Kit, which has three books to help Working Managers understand the importance and basics of Strategic Management, without going through formal management education.
This Book has 25 short and medium size easy to understand cases, set in Indian Context, with questions at the end of cases and review question at the end.
The supportive books are Case Analysis Book, to help one understand the cases better and a text book Understanding Strategic Management in a simple manner, to help having sound understanding of the concepts tools and techniques for strategic management.
The books allows managers to further expand their knowledge through more complex cases.
The Books can be great help to teachers/ trainers of strategic management subject for conducting 30 contact hours courses and for comfortably conducting 3-days/ week long Management Development Programmes for managers at different levels.
There is no copyright hassles as the cases are prepared by authors.
Customised books can also be delivered, drawing from any chapter of the textbook and case book.
Dr. Krishna Kumar has been a Professor of Strategic
Management and Dean (Academic Affairs) as at
Indian Institute of Management Lucknow, as also
Director of Indian Institute of Management
Kozhikode. An electrical and mechanical engineer
and fellow in management, he has vast experience of
industry, teaching, training, research and consulting
as also academic administration for over forty years
Dr. Ritu Srivastava is an Assistant Professor of
Marketing at Management Development
Institute, Gurgaon, India. She has over 15 years
teaching, training research and consulting
experience and has published over twenty papers
in research journals and has written 15 cases.
Currently she is also Chairperson, Marketing
Ruchi Srivastava is a multifaceted personality
with varied interest. She is graduate and post
graduate in management and a qualified interior
designer. She has extensive experience of web
based working and interior design and has given
lot of ideas for innovation through interior