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The book Fundamentals of Business – Introduction to Management is designed for SY B.Com (Management Studies) students as per the Mumbai University curriculum and the NEP 2020 guidelines. Authored by Dr. Rashmi, it provides a lucid and comprehensive introduction to the core concepts of management. The content spans key areas including management functions, levels, principles, skills, and classical and modern theories by pioneers like Fayol, Taylor, and Drucker. It also blends traditional Indian management thoughts drawn from the Bhagavad Gita and Chanakya's Arthashastra. With modules on planning, decision-making, organizing, MBO, MBE, and MIS, the book combines theoretical frameworks with practical applications. Clear language, structured chapters, and illustrative examples make it an ideal textbook for beginners. It also fosters values-based learning, ethical leadership, and sustainability. The book serves as a strong academic foundation while connecting students to real-world business practices.
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