If you’re reading this then you’re maybe a social media power used on googled this book up in search of a few tips. Then again, maybe you know nothing about Instagram other than it’s something the kids are using, and your boss, partner, or investor nudged you to get with it.

Before you dive in, I would first encourage you to ask yourself a few questions: Why exactly do you want to build an Instagram presence? What are you hoping to get out of it? Do you have a brand that lends itself to appealing images? To casual online conversation? Are you willing to share content that might not be related to your business? Do you have the time and resources to spend to do it right? For example, if you were just hoping to post an image of your product once a day, or log in once a month and post 10 things at a time…I wouldn’t waste your time. And there’s really nothing wrong with deciding it’s not the platform for you. It’s not a fit for every brand. But if you’re up for it, I’ll share a little secret with you: Instagram is my favorite social media platform, hands down, no question. It might not be a hit with everyone, but it has been for me.