Search Engine Optimization, or SEO, is one of the most powerful tools you can use to get traffic to your (or your client's) websites.
In SEO, content analyst and SEO expert Gerald Gneza & Sandra Gneza gives you a solid grasp of what SEO is all about, and how it can help you generate steady and sustainable traffic to your site or product.

As you progress through the book, you'll learn about structuring a website for SEO, the importance of keywords, research and strategy, link building, and understanding backlinks.

By the time you reach the final page, you'll be equipped to use SEO personally and professionally to give your websites an edge against the competition.