SEO

Description

Search Engine Optimization, or SEO, is one of the most powerful tools you can use to get traffic to your (or your client's) websites.
In SEO, content analyst and SEO expert Gerald Gneza & Sandra Gneza gives you a solid grasp of what SEO is all about, and how it can help you generate steady and sustainable traffic to your site or product.

As you progress through the book, you'll learn about structuring a website for SEO, the importance of keywords, research and strategy, link building, and understanding backlinks.

By the time you reach the final page, you'll be equipped to use SEO personally and professionally to give your websites an edge against the competition.

About the Authors

Gerald and Sandra Gneza are currently working on a series of products related to self- tracking. They are fascinated by the Quantified Self movement, where people conduct experiments on themselves with gadgets like the Fitbit. The methods are just like the analytics they do every day to track web traffic, but applied to humans. Gerald Gneza is a Content Analyst and Sandra is a Data Encoder. They both write about SEO and Internet Marketing.

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SEO (eBook)