“The Indian Brain Hack - How to Outsmart Bias, Blame, and Boredom” is a witty and research-driven self-help guide tailored for urban professionals and entrepreneurs in India. It explores how our minds become bureaucratic, prefer shortcuts, tolerate mediocrity and enjoy shifting blame. Through India-specific case studies such as the national ID campaign, UPI payments revolution, the legendary dabbawalas, grassroots innovation like Mitticool and organisational stories from startup India, the book shows how behavioural science and culture collide. Readers will learn why our brains adopt “chalta hai” attitudes, how we engage in finger-pointing rather than fixing, and how we turn survival hacks into habits that hold us back.
Each chapter builds humorously on bias, incentives, decision fatigue, social proof, and accountability. The final sections present practical brain-hack toolkits - mini actions rooted in nudge theory and cognitive science that enable readers to transform thought patterns, productivity, and workplace culture. Whether it’s breaking the blame loop, converting jugaad into design, or cultivating a culture of responsibility, you’ll find actionable frameworks to tackle mindset blocks. With a tone that combines stand-up comedy with behavioral research, the book speaks directly to ambitious Indians who want both depth and relatable storytelling. It also optimizes for trending topics like productivity, habits, mindset shift, Indian innovation, behavioral psychology, and self-improvement in the Indian context.
If you’re ready to stop playing small, stop apologizing for systems, and start owning your thinking, this book will show you how. By the last page, you’ll understand why thinking differently is not enough and how to act differently, with purpose, clarity and a bit of desi humor.