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The Psychology of Paisa (eBook)

Type: e-book
Genre: Philosophy, Business & Economics
Language: English
Price: ₹399
(Immediate Access on Full Payment)
Available Formats: PDF

Description

This is a crucial guide to Personal Finance India, exposing the behavioral traps and cultural pressures that silently sabotage your pursuit of Wealth Creation. Paisa begins by diagnosing the hidden costs of Status Spending, revealing how familial and social obligations often force the middle class into financial debt, prioritizing reputation over retirement.

Discover why the widely trusted Fixed Deposit (FD) is, mathematically, a losing strategy against India’s high-velocity inflation, forcing you to shift your financial focus from nominal safety to the preservation of purchasing power. The book ruthlessly dissects major wealth-eroding mistakes: the crippling Herd Mentality of following market tips and the costly confusion of using blended insurance products instead of efficient, low-cost Term Insurance for adequate protection.

For the diaspora, Paisa offers a vital guide to the NRE/NRO Dilemma, showing Non-Resident Indians how to structure remittances to maximize growth and minimize tax liability. The core solution is the SIP (Systematic Investment Plan); the book makes the case for automating your financial discipline and trusting Index Funds to compound wealth over decades. Before investing, you must secure the Three Pillars of Financial Security, prioritizing aggressive Debt Management and building a robust emergency corpus that protects your growth portfolio from life’s inevitable shocks.

Discover the Ultimate Compounding Asset - your own skills and how investing in your Human Capital (HCV) yields greater returns than the market ever could. Finally, Paisa provides the clear, simple formula to calculate your personal Financial Freedom number - your Vittiya Swatantrata. This is more than a book on numbers; it’s a definitive manual for mastering your Money Mindset and gaining true control over your time. Stop trading your life for a paycheck and start your journey to lasting financial independence today.

About the Author

Shreenivas Joshi is an authority on consumer behavior and financial technology, supported by a 25-year career as a Fintech Product Management leader at global corporations like eBay, PayPal, and PayU. With a foundation in Computer Science, he has spent his professional life analyzing vast amounts of behavioral data to inform effective product strategy. He has lived across different parts of the world, taking immense interest in local cultures, cuisine, their behavioral habits, etc.

Driven by a passion for understanding the cognitive biases that shape financial decisions, Shreenivas Joshi's writing applies the core concepts of behavioral economics to the distinctive context of Indian policy and consumer behavior. He is intrigued by the subtle ways Indian readers respond to incentives, risk, and choice, and he aims to offer insights that improve both personal finance and government policy-making.

Shreenivas Joshi resides near Mumbai, India, and dedicates his time to dissecting the "why" behind economic decisions.
Instagram: @indian.behavioral.economics
LinkedIn: https://www.linkedin.com/in/shreenivas-joshi-a76402/

Book Details

Publisher: Shreenivas Joshi
Number of Pages: 54
Availability: Available for Download (e-book)

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