Too Little, Too Often: The Indian Psychology of Scarcity explores how scarcity isn’t just about money in India; it shapes our mindset, time, attention, trust, and even social status. In a nation racing ahead economically, many feel perpetually behind; this book reveals why. It begins by examining the “bandwidth tax” of scarcity, how juggling multiple pressures in Indian households and workplaces narrows our thinking and reduces our choices. It then delves into the economics of the scarcity loop, showing how even middle-class earners fall into cycles of short-term thinking, high EMIs, and delayed financial freedom. The third chapter focuses on time poverty, the Indian juggle economy, where working professionals, homemakers, and rural workers all run low on seconds and minutes rather than rupees.

In the fourth chapter, we look at how feelings are budgeted like money - how the emotional ledger of Indian lives often runs negative, and how we learn to spend, hoard, or bankrupt our emotional resources. Chapter five addresses the scarcity of trust - why Indians doubt systems, delay decisions, overthink, and micromanage themselves and others because trust is treated like a rare commodity. In chapter six, we go deeper into the social currency trap: status, likes, comparison, and digital validation become new forms of scarcity, keeping us poor in spirit even when materially affluent. The conclusion invites readers to develop a culture of “enough”, redefining success, reclaiming attention, rebuilding trust, and investing in meaning rather than mere appearance.

With real-life Indian case studies, research from behavioural economics, and a conversational tone geared for the Indian middle class, this book offers both insight and practical steps toward thriving in the age of plenty that still feels like a shortage. It is a modern guide for Indian readers to shift from coping with “too little, too often” to living with what is “just enough”, peace, purpose, and presence. If you’re seeking personal growth, better time management, healthier money habits, emotional well-being and a mindful approach to status and social media, this book merges global behavioural science with Indian cultural context in one accessible read.