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Why we behave the way we behave (eBook)

Type: e-book
Genre: Social Science, Business & Economics
Language: English
Price: ₹399
(Immediate Access on Full Payment)
Available Formats: PDF

Description

This essential self help book introduces you to the invisible codes that dictate every choice you make, from your finances to your relationships. Are you tired of relying on fleeting willpower that fails the moment stress hits? Drawing on cutting-edge behavioral psychology, The Architect's Code shows how your mind is split between the impulsive Runner (System 1) and the strategically lazy Architect (System 2). You’ll discover the ten powerful cognitive bias shortcuts, like Loss Aversion and the Fundamental Attribution Error, that consistently sabotage your decision making. The book reveals the three ancient, primal drivers—Survival, Status, and Connection that dictate your modern pursuit of success.

It then exposes how external forces program your responses, charting the unseen influence of Culture (Individualist vs. Collectivist) and your childhood Mindset (Locus of Control). We analyze how the digital world ruthlessly exploits these flaws using intermittent reinforcement to trap you in cycles of instant gratification and distraction. The central insight is this: you are not irrational, but perfectly predictable. The second half of the book moves from diagnosis to radical action, empowering you to move from victim of circumstance to master of your environment.

Learn to master your Internal Locus of Control by employing practical tools like the Blame Audit to take ownership of your responses. Most critically, you will learn the art of Nudge Theory to redesign your surroundings. By strategically adding friction to bad choices and removing friction from good ones, you can enforce habit formation without relying on mental energy. This blueprint for Personal Development offers a systemic path to enhanced Productivity and profound Emotional Intelligence. Stop fighting your nature and start coding your environment for Achievement and lasting change. This is the definitive guide to mastering the universal and cultural forces that shape your destiny.

About the Author

Shreenivas Joshi is an authority on consumer behavior and financial technology, supported by a 25-year career as a Fintech Product Management leader at global corporations like eBay, PayPal, and PayU. With a foundation in Computer Science, he has spent his professional life analyzing vast amounts of behavioral data to inform effective product strategy. He has lived across different parts of the world, taking immense interest in local cultures, cuisine, their behavioral habits, etc.

Driven by a passion for understanding the cognitive biases that shape financial decisions, Shreenivas Joshi's writing applies the core concepts of behavioral economics to the distinctive context of Indian policy and consumer behavior. He is intrigued by the subtle ways Indian readers respond to incentives, risk, and choice, and he aims to offer insights that improve both personal finance and government policy-making.

Shreenivas Joshi resides near Mumbai, India, and dedicates his time to dissecting the "why" behind economic decisions.
Instagram: @indian.behavioral.economics
LinkedIn: https://www.linkedin.com/in/shreenivas-joshi-a76402/

Book Details

Publisher: Shreenivas Joshi
Number of Pages: 67
Availability: Available for Download (e-book)

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